Nowadays, restaurant sales are driven by more than just good food. Many other factors such as brand value, pricing, menu style, offers come into play as well. People prefer eating home cooked food or ordering food online as dining out as taken a backseat in the last 12 months or so. With the advancement of technology, the restaurant business has witnessed increased competition, prompting businesses to stay at the top of their game to achieve profits.
We have put together some of the most effective steps restaurants can take to improve sales
Partner With Popular Delivery Services
In today’s app-driven environment, convenience is king. Consider teaming up with popular food delivery partners such as Zomato, Swiggy, Amazon Food, or other ones in your region. This can help in increasing your revenue by attracting new customers as well as satisfying your existing customers all from the comfort of their smartphones.
Increase Speed Of Service
You know that the more tables you turn per hour, the more money you make. So why not provide your staff with the tools they need to increase the speed and efficiency of service? With solutions like Hub, your staff will be able to manage orders across multiple food delivery right from your POS. Not only that, you can even automate order acceptance and food-ready alerts too. You should have a very strong backbone system like this to smoothly run the workflow.
Restaurant inventory management or stock management is crucial for your brand’s reputation. Keeping item stock consistent across all platforms can reduce errors and cancellations. UrbanPiper’s Hub makes managing stock across different platforms an extremely easy process.
Adopt A Loyalty Program
Make customers happy and inspire them to keep coming back. Incentivize them! There are plenty of options for incentivizing customers for their continued business. Choosing the one that’s right for you often depends on things like your budget, the type of business you run, and your personal preference. Casual eateries can opt for things like punch cards or coupons. One can also campaign via in-app or email-driven programs. No matter which avenue you take, the key is to keep the process simple and ongoing at the customer’s end, so that they keep coming back.
Pricing It Right
The menu needs to be priced carefully. While deciding on the menu pricing, you must keep in mind the menu’s food cost, your location, and your target audience. You should keep the surrounding market and competition into consideration while determining the menu price. If your competition is serving the same dish with a similar service at a lower price, then your sales are going to drop.
Make Your Presence Felt Online
Considering the increasing use of technology, the reach of online marketing has gone ahead to push the borders of marketing itself. Make your presence felt on social media pages, upload pictures, and update your website on time so that all your present and potential customers are aware of all the new insertions in the menu, the latest events that your restaurant is planning to host, and the like.
You must have detailed reports of the number of orders processed by your restaurant, number of bills generated, number of offers and discounts given, etc. Since you will have a detailed report of all your sales, including the highest selling items and the least wanted ones, you can accordingly consult the reports, and bring the required changes. A tool like Atlas would definitely add value to your business.