In these years, the one major thing that helped Swiggy to up its game is the fact that it stuck to its core purpose — “We aim to change the way India eats.” It was this motive that got Swiggy to become one of the most popular food delivering ordering platform serving as many as 1 million orders per day.
With over 40,000 restaurants partnered with Swiggy and witnessing a massive increase in daily food orders, there is no doubt that online space has changed the entire scenario in the matter of online food ordering.
Online ordering business is gradually becoming more and more easier for restaurants..
With the kind of scale of daily active users, Swiggy has— it is a must for a restaurant to get themselves registered on Swiggy if they don’t want to be left behind.
This article is for all those who are planning on starting their business on Swiggy, but aren’t sure how to go about it. The following 8 step process explains the complete process from registration to take your business live on Swiggy:
Step 1 — Check Eligibility
The process of setting up a business with Swiggy starts with keeping the track of the following mandatory documents:
- An FSSAI License
- Private Limited Registration or LLP Registration
- GST Registration
- Owners PAN card
Step 2 — Partner with Swiggy
To start a business on Swiggy, it’s essential to first fill in the basic registration form.
This form will ask for general restaurant details like restaurant name, pincode, state, designation of the restaurateur and phone number.
The owner of the restaurant will be required to provide more details about the restaurant to get the application approved faster. For this, tap on “See more fields” and give the relevant information like approximate cost for two, types of cuisines, area of restaurant etc.
At this stage, Swiggy will also request to upload the documents which are mentioned in Step 1 along with some snaps of the restaurant.
Step 3— Partnership Agreement
On successfully submitting the form, the restaurant owner will be contacted by a Swiggy sales representative to discuss the terms and conditions. The sales executive will request to provide some records like image of the menu, cancelled cheque and takeaway bill.
Once the restaurant enters into an agreement with Swiggy, they can then start onboarding on Swiggy.
Step 4— Confirmation
After an agreement, the restaurateur will get a confirmation notification that the restaurant has been registered successfully.
The URL of this restaurant page will be required to set up an online store.
Step 5 — Configure Store(s)
Once Swiggy registration is done, store(s) can be configured in UrbanPiper Platform.
Stores can be created individually (or in bulk) from UrbanPiper’s Merchant portal, Quint (access to Quint shall be shared by the UrbanPiper POC after signing up with UrbanPiper).
Adding a store will create its reference in the platforms section (under Hub). UP Store ID created here is the single requirement that Swiggy needs for mapping your store listing and taking your business live (explained in detail in Step 7).
Step 6 — Configure Catalogue
The entire menu for online ordering needs to be configured in the UrbanPiper system.
Menu configuration typically involves setting up categories, items, options/options groups (variants in Swiggy), item pricing, taxes & charges.
Apart from this, item-store associations can be configured — should the menu change based on the location.
It is important to realise that this is the most expensive step (in terms of time) in the entire process of going live. However, it is possible to speed it up, with a menu onboarding integration that UrbanPiper provides to POS partners. This integration enables merchants to push their menu (that are already configured in the POS systems) seamlessly to UrbanPiper system.
UrbanPiper is integrated with 100+ POS systems. Check with your POS partner about the menu onboarding integration for an express onboarding.
Step 7 — Store mapping
Once stores are configured (with catalogue) in UrbanPiper system, they need to be mapped to corresponding Swiggy locations. For this, an email has to initiated by the restaurant to Swiggy POC (loop in UrbanPiper POC) with below details :
- Listing URL (mentioned in step 4)
- Store ID (mentioned in step 5)
This process can take 24 to 48 hours.
Step 8 — Sync Menu
Once the store(s) are mapped successfully, the configured menu in the UrbanPiper system can be synced to the Swiggy app. For this, select the store(s) and sync them.
After syncing the menu, the restaurant owner can start selling on Swiggy with UrbanPiper.
UrbanPiper platform can be used for simplified catalogue management, real-time order tracking and super-powerful inventory management as soon as the business goes live.
If you are interested in learning more about the product/ if you are interested in getting started with UrbanPiper — drop us a mail on [email protected]