With over 1.4m registered restaurants, 70m monthly active customers, 11m app installations — it’s no mystery that Zomato has become one of the prominent marketplaces for online food ordering.
Online is different, not straight-forward…
The idea of setting up a business on Zomato can be deceptively easy due to the lack of understanding of this space. But, what is usually seen is only the tip of the iceberg.
Here is a complete 8 step process that walks you through the entire process right from registration until getting the business live on Zomato.
Step 1 — Check Eligibility
Before starting the application, it’s essential to ensure the following set of registrations/licenses are in place:
- Private Limited Registration/ LLP Registration
- An FSSAI License
- GST Registration
- Owner’s PAN card
Step 2— Add restaurant
To start a business on Zomato, it’s required to add a restaurant on Zomato Listing.
This is a basic application form which requires general details like restaurant name, city, restaurant owner credentials, contact number & opening status of the restaurant.
Submitting this form will add the restaurant to the Zomato Restaurant Listings.
Note: Although listing on Zomato is free, but Zomato has a commission model for selling on the platform. When Zomato reaches out to you the Zomato POC will share details.
Step 3— Claim Listing
A Zomato Listing can be claimed from Zomato’s Merchant App. To claim the registration on Zomato for business app, search for the restaurant and then request Zomato to claim the registration.
At this stage, more details about the restaurant like location, characteristics, timing & contact information can be added.
Step 4— Verification
After submitting the form, the verification process will start for the restaurant. The registered owner/manager will be contacted by a Zomato sales executive to cross check the details and documents mentioned in Step 1.
Post successful verification, the restaurant page will go live on Zomato. The URL of this restaurant page will be required to set up the online store.
Step 5— Configure Store(s)
Once Zomato registration is done, store(s) can be configured in UrbanPiper Platform.
Stores can be created individually (or in bulk) from UrbanPiper’s Merchant portal, Quint (access to Quint shall be shared by the UrbanPiper POC after signing up with UrbanPiper).
Adding a store will create its reference in the platforms section (under Hub). UP Store ID created here is the single requirement that Zomato needs for mapping your store listing and taking your business live (explained in detail in Step 7).
Step 6— Configure Catalogue
The entire menu for online ordering needs to be configured in the UrbanPiper system.
Menu configuration typically involves setting up categories, items, options/options groups (variants), item pricing, taxes & charges.
Apart from this, item-store associations can be configured— should the menu change based on the location.
It is important to realise that this is the most expensive step (in terms of time) in the entire process of going live. However, it is possible to speed it up, with a menu onboarding integration that UrbanPiper provides to POS partners. This integration enables merchants to push their menu (that are already configured in the POS systems) seamlessly to UrbanPiper system.
UrbanPiper is integrated with 100+ POS systems. Check with your POS partner about the menu onboarding integration for an express onboarding.
Step 7— Store mapping
Once stores are configured (with catalogue) in UrbanPiper system, they need to be mapped to corresponding Zomato locations. For this, drop an email to Zomato POC (loop in your UrbanPiper POC) with below details :
- Listing URL (mentioned in step 4)
- Store ID (mentioned in step 5)
This process can take 24 to 48 hours
Step 8— Sync Menu
Once the stores are mapped, the configured menu in the UrbanPiper system can be synced to the Zomato. Simply, go to the platforms section under Hub, select your store and sync your menu.
With all said and done, one can now start selling effectively on Zomato with UrbanPiper. Once the business goes live, UrbanPiper platform can be used for simplified menu management, instantaneous order tracking and super-powerful inventory management.
If you are interested in learning more about the product/ if you are interested in getting started with UrbanPiper— drop us a mail on [email protected]