The online food delivery marketplace was USD 91,406M in 2018. And, looking at an annual growth rate (CAGR 2018–2023) of 9.9%, it is expected that the resulting market volume will reach USD 156,819M by 2023. Learn more.
This growth is spearheaded by the aggregators like Zomato, Swiggy, UberEats who are changing the traditional food ordering and eating habits.
“I always say that the only thing harder than opening a restaurant is keeping it open.” — David Moore, Restaurateur Owner Pied a Terre, and L’Autre Pied
As eating habits are changing, and a new stream of business is growing, restaurants need to adapt to this changing landscape. This article talks about the new set of operational challenges that come with online delivery business—
A new set of operational overheads
Each aggregator provides its own dashboard for tracking orders. This means the store operator has to manage and keep track of multiple dashboards to be on top of all incoming orders, manage order states, handling delivery agents, control inventory.
After all this, it doesn’t stop there, he is also expected to punch in each order into the POS system so that order data can be captured in the business’s own system for reconciliation. This requires a lot of time and additional effort that eventually leads to —
As the store operator is juggling between different dashboards, and also attending the customer at the store-front. Chances are he can miss acknowledging an incoming order in time. Which will lead to aggregator cancelling the order because of no acknowledgement.
For the business, it not just lost revenue but also poor customer experience.
Missed order state updates
Order state like MFR (Mark Food Ready) a central to aggregators delivery logistics. If the store operator doesn’t update order status on time, it makes it hard for the aggregators efficiently manage delivery logistics.
This will result in aggregators penalising the restaurant in their listing.
Missing updating inventory
As the volume of business grows, inventory management becomes an essential part of the restaurant operations. Having said that, updating the inventory across multiple dashboards. They have to go to each and every dashboard and make the exact same change.
This redundant work for the store managers is prone to errors. And can eventually lead to orders landing in with items out of stock.
Manual errors in punching orders into POS
If the only way to capture the business from aggregators into restaurant management system is manual punching, it is super-prone to manual errors. This makes it extremely difficult during reconciliation.
This will mean additional work for business & finance team to reconcile with aggregators.
A power-packed solution!
The solution to resolve this broken experience is to have a simple one-stop interface to track online orders from multiple channels — Swiggy, Zomato, UberEats etc. Stores today need integrity, automation, and smoothness in managing the restaurant’s online business.
To allow merchants to expand the very best in terms of operational efficiency and contemporary order tracking experience, we took upon ourselves to create an order tracking tool — Satellite —for all small mom-pop eateries to high-end restaurants.
Satellite provided the team to realize that it is important to focus on providing restaurants with simplified ways to get things done, rather than just putting together an ad-hoc experience which seems to practically fulfil their expectations.
Seamless order relay
Orders can flow directly into the Satellite from different aggregators — no manual punching is required for multiple dashboards.
Spontaneous order status update
Orders can be acknowledged and processed to different stages directly to the aggregators, without requiring any action on multiple dashboards. No missing of orders!
Smooth inventory control
Every aspect of the stock is controlled in an organized way. A store manager can send the inventory changes directly to the aggregators. This facilitates the restaurateur to have an accurate hold of all the items that are being sold across all the aggregators. And yes, one action for all aggregators.
As a restaurateur, getting all the incoming orders on a single dashboard would ease the management process and allows them to keep an eye on the orders through an easy-to-use interface. It would become very convenient for store managers to not only learn fast but also train new staff without much hassle.