As a business scales online, there are many considerations that go into the decision-making process.  The return on investment (ROI), total budget, product features, pricing, & right distribution channels are factors businesses spend hours deciding. When it comes to software, asking the most pertinent questions and finding the correct solution that fits business needs becomes pivotal. Whether it's a small scale business or a large enterprise, it is of utmost importance to weigh out and analyze the options available in the market -

Making the right decision ‌‌for your business

Choosing the right solution can make or break an online venture. Whether you choose to develop in-house, or deploy a custom, or commercial-off-the-shelf (COTS) software, each method has its unique traits suited for different business needs.  If you are a business looking to start out online, it is of utmost importance to make a well-informed decision about the same. We did a little research on each of these solutions to help you figure out which would be the best suited for you -

A comparison between in-house, custom & commercial software

While the ultimate decision rests on the brand to choose which route they want to take, weighing out the risks versus the returns is a crucial step. There are upsides and downsides to each approach and the best way forward is to find the optimal solution that fits like a glove to the brand’s vision.  

For instance, if you are a restaurant or a cloud kitchen, planning to build your online presence, you could consider one of the many “hyperlocal” experts in the industry. Given the significant development costs and level of expertise required for producing software in-house, choosing a solution such as UrbanPiper's integration solution might make more sense for your business.

UrbanPiper powers integrations with food aggregators (Zomato, Swiggy, UberEats, Dunzo, Dotpe & Scootsy), produces branded mobile apps (Android & iOS) & websites, provides in-store customer engagement, a call center module, and other services for retailers through an integrated platform. It may also be helpful to check out testimonials from brands successfully running their online business in the industry. In today's day and age, options are aplenty, so choose wisely!