One of the significant challenges of running a restaurant is keeping track of the daily business. Especially for multi-chain restaurants, measuring efficiency and productivity of operations can be a difficult task. And for the highly competitive market that the restaurant industry is today — it is essential to take timely decisions to keep up with the trends.
The new analytics module in Atlas allows merchants to view restaurant KPIs like Revenue, Orders, Lost Revenue (from cancelled orders), Lost Orders, Average, Items Sold and Average Items Sold across different platforms like Zomato, Swiggy, UberEats etc. A restaurateur can analyse this data grouped by hours, days, weeks or months across any timespan since he started his business.
The analytics module has been designed to help businesses to stay at the top of their key business metrics at all times.
It starts by giving a high-level snapshot of the following KPIs:
The primary metric for a business is the sales that it does. Here, revenue indicates the sales from all the orders that were completed by the business.
Transactions are the supporting metric for Revenue. Keeping a track on the transactions one can anchor teams around a simple-to-understand metric.
The revenue that couldn’t be realized due to cancellation. This metric includes orders cancelled by both aggregators and restaurants themselves.
It is the transactions counterpart of Lost revenue.
It helps in building an understanding of the average ticket size. Average Online Order Value is the (average) bill amount per order. It gives a sense of the amount of money a customer spends, every time they order.
SKU headcount tells how many items have been served during a specific period of time.
Average items sold
This gives you the average basket size. It can be helpful in understanding how many items are being ordered generally.
Set date range
Data can be time-sliced by setting up a date range which can either be selected from a curated list of presets or custom defined.
Along with the cumulative value of KPIs, it is possible to view time trends for understanding how KPIs change time which helps to single out the reason(s) behind an anomaly.
Channel wise split-up
KPI can also be analyzed across online platforms like Zomato, Swiggy, UberEats, Website or apps. The trends can be further dissected by platforms.
Performances— Items, Stores, Categories & Cities
Performance insights give a higher level of KPI granularity. Key business aspects, like items, stores, categories, and cities, can be measured through KPIs.
This draws light on questions like how often an item is ordered, which outlets are faring better, what are the hot categories on the menu and regions.
These data points facilitate better adjustments to business strategy.
Additionally, it is also possible to analyze all these aspects with channel-centric KPIs. Here is how Zomato Revenue KPI will look for Item sales:
Growth is the biggest motivation for any business. While tracking a set of metrics helps in establishing the current position, keeping a check on the change in these metrics helps to understand growth.
That’s where date comparison comes into play. With Atlas, it is possible to set a comparison time frame to see all the %age change in all KPIs.
Why we build analytics module?
We believe that staying on top of the right metrics can provide knowledge and awareness about any business. Both of which can be significantly helpful in addressing challenges like increase profits, accelerate growth, optimize operations, increase brand value, etc. That was the main motive behind building the analytics module.
We are beyond excited to introduce this dashboard to our merchants and see the smiles on their faces. More smiles mean more efficiency and simplicity for the restaurateurs to handle their business online.
If you are using UrbanPiper, feel free to drop in a mail on our support channel to tell us how this came handy for you.
If you are not, reach out to us today.